Local Digital Marketing News

In the physical world, your handshake is your bond. But in 2025, if a stranger searches for "best local contractor" and you don't appear in the Google Map Pack, your handshake doesn't matter. You are invisible.

AI is fundamentally changing the game, giving local businesses access to capabilities that were once the exclusive domain of their larger competitors.

Researchers call it the "Customer Acquisition Gap." It is the primary reason why Latino Owned Businesses with incredible products often stay small, while competitors with inferior products—but better SEO—scale into national enterprises.

Implementing local SEO strategies doesn’t have to be complicated or expensive. Here are 5 practical steps you can take right now